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From Cold Expo to Canton Fair: Why Snowsea’s New Products Always Steal the Show

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Posted by snowsea On May 13 2026

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In the global refrigeration industry, exhibitions are the most important platform for brands to display strength and connect with procurement agents. While many brands only participate in exhibitions as a formality, Snowsea has taken every exhibition seriously—from the China Cold Chain Expo (Cold Expo) to the China Import and Export Fair (Canton Fair), Snowsea always brings its latest products and core technologies, attracting countless procurement agents from all over the world. For procurement agents, participating in these exhibitions is the best way to understand Snowsea’s strength and seize the latest market opportunities.

Annual Participation in Cold Expo: Leading the Trend of Refrigeration Industry Innovation

The China Cold Chain Expo is the most influential professional exhibition in the Chinese refrigeration industry, attracting more than 360 enterprises and thousands of procurement agents every year. Snowsea has participated in the Cold Expo for more than 10 consecutive years, and every year it brings its latest products and technological achievements. At the 8th Henan Minquan Refrigeration Equipment Expo (a key part of the Cold Expo), Snowsea showcased its new generation of frost-free cold cabinets and intelligent retail cold storage equipment, which attracted widespread attention from the industry.

Unlike other brands that only display existing products, Snowsea uses the Cold Expo as a platform to release new products. For example, at the 2025 Cold Expo, Snowsea launched its BD/BC-207WA frost-free cold cabinet, which uses global wind cooling technology and has the advantages of small size, large capacity, and low noise. This product was quickly recognized by procurement agents, with more than 100 intentional orders signed on the spot. For procurement agents, this means that they can be the first to obtain the latest products and occupy the market first-mover advantage.

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Canton Fair: The Window for Snowsea to Connect with Global Procurement Agents

The Canton Fair is the largest and most comprehensive international trade exhibition in China, attracting procurement agents from more than 200 countries and regions every year. As a regular participant of the Canton Fair, Snowsea has set up a special booth every year to display its full range of products, including household refrigerators, commercial cold cabinets, and intelligent retail equipment. With its high-quality products and professional team, Snowsea has become a key attention object of global procurement agents at the Canton Fair.

At the Canton Fair, procurement agents can not only see Snowsea’s products on the spot but also communicate face-to-face with Snowsea’s R&D and sales teams to understand product details, customization services, and preferential policies. According to statistics, Snowsea has obtained more than 500 intentional cooperation intentions through the Canton Fair every year, and many long-term cooperative procurement agents have established cooperative relations with Snowsea at the Canton Fair. If you are going to participate in the next Canton Fair or Cold Expo, welcome to visit Snowsea’s booth to experience our new products and discuss cooperation opportunities! Contact our sales team to make an appointment in advance and get exclusive exhibition discounts.

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